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Wednesday, February 8, 2012

Choose To Lose Weight: Permanent Weight Loss Is Brain Science Not Rocket Science

You have to transform your thinking to transform your body. This isn't rocket science but it is brain science. Let me explain.

A woman I was having lunch with was telling me about the spiritual retreat she had just returned from. At the retreat, she had learned a spiritual practice that she had been committed to doing every day.

When she returned from the retreat, she did the practice every day the first week. Then she did it four times the second week. The third week found her practicing only twice and, in the last two weeks, she hadn't practiced at all. She was asking me why I thought she was failing to do something she had so clearly been committed to do.

Does this sound familiar to you in your struggles with weight loss? Have you ever found yourself wondering why you are failing to keep your commitments even as you are eating that dessert?

I encourage you to stop looking for the psychological reason why you are failing to keep your commitments. For example, I know people who, after years of therapy, now know that they over eat to get back at their parents who were critical of them when they were growing up. But knowing this makes no difference (in fact, in many cases, their parents had long since passed away). They still over eat.

Even after you have a complete explanation for your failure to keep your weight off, you still have to keep your weight off. Knowing makes no difference. Only action will produce results.

Consider that whatever we do, we do because we've trained ourselves to do it. You know that you have to train your muscles to get stronger. Well, you have to train your brain to change your habits. And the only way to train your brain to change habits is to change habits and do so repeatedly until the new behavior becomes an old habit.

Change is uncomfortable not because there is something inherently uncomfortable about the change but rather because our old habits pull us back into old ways of behaving. We literally miss the old way.

For example, I haven't eaten bread for two years. But when I was in France and they put those delicious smelling rolls on the table, you'd better believe I was tempted. But my new habit was stronger than the old one.

Here's where the brain science enters the picture.

With repetition, certain neural connections in our brain become "hard wired." In some cases, it took years to create those connections and it may take years to make new connections. I've loved bread, for example, ever since I was a child. I remember, in fact, eating a full meal and then eating bread as though it were a dessert.

Those who lose weight and keep it off have simply spent sufficient time creating new connections and, therefore, new habits that are stronger than the old habits. I've simply been avoiding bread long enough that I now have a new habit.

It's why we say that "time heals all wounds" (or time wounds all heels). Permanent weight loss is permanent because people have been willing to tolerate the discomfort of making those new neural connections permanent.

Permanent weight loss occurs, by definition, over time. Whatever you choose to do to keep your weight off permanently, do it repeatedly until it is permanently a new habit.

How many diets have you been on in your life? How many have worked? The answer is: all of them. They have all worked and the proof is that you've lost weight on every diet you've been on. But you haven't kept the weight off. Why?

You know that losing weight and keeping it off is a choice, yet you fail to maintain the choice you have made because of blind spots you don't even know you have. You must transform your thinking before you can transform your body. Let me show you how to do that.

Go to and buy my ebook for only $4.99. You can download it as a pdf file on your computer or for your ereader. You can get it for the Kindle specifically at

What have you got to lose? Oh wait. You already know the answer to that question.

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